https://www.thenuccio.com/case-studies daily 0.75 2025-09-30 https://www.thenuccio.com/case-studies/bank-of-the-west monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/633fdae1-dfa9-4c87-a0ba-841f920790da/2+BOTW+case+study+results+%281%29.png Case Studies - Bank of the West - Make it stand out We delivered our brand differentiation strategy by redefining what a bank talks about, and revealing “a-ha!” moments about what happens to money in banks. https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808840034-SMPW3KZISGYHC1B1AF2T/Screenshot+2025-02-05+at+6.27.03%E2%80%AFPM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808167004-YR0FT1KW8A08UQR0MEMY/Screen%2BShot%2B2023-02-09%2Bat%2B10.53.22%2BAM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808916209-9C5TI2XJHU4U8MGWQQU8/Screenshot+2025-02-05+at+6.26.39%E2%80%AFPM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808727930-ZIBLWZPMC78CAH1P1KD4/Screenshot+2025-02-05+at+6.20.08%E2%80%AFPM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808607196-MWCN5LVUXMOH6BTO7RJ4/Screenshot+2025-02-05+at+6.19.25%E2%80%AFPM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808666226-UJA7CZD3F2QOB9OTI8AE/Screenshot+2025-02-05+at+6.19.07%E2%80%AFPM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808691300-LT1OZ3VVGSMZUZ0E8NEJ/Screenshot+2025-02-05+at+6.20.52%E2%80%AFPM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808213843-N7PHVA74BZJI6ZRFINDY/Hero_1360_x_670_v2-1.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808644222-JETHVOWS6428U999P057/Screenshot+2025-02-05+at+6.21.15%E2%80%AFPM.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808191904-YHA2FZ4XL2KT65FJ3J6K/Screenshot%2B2023-01-04%2Bat%2B15.00.26.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738808067717-U99998UUOI5RF6CP3DSA/Screenshot%2B2023-01-04%2Bat%2B15.02.11.png Case Studies - Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/e3bef388-6c1c-4f1f-bb3b-be4795927ac8/BOTW+case+study+results+%281%29.png Case Studies - Bank of the West - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thenuccio.com/case-studies/manzanita-cooperative monthly 0.5 2025-03-14 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/f9af3ccc-915e-4ff4-a290-9350c0b2ab87/Screenshot+2025-03-14+at+1.16.22%E2%80%AFPM.png Case Studies - Manzanita Cooperative - Long-form writing and paid social ads drive the vast majority of traffic, for very little spend. A small paid social spend increased website traffic by 10X over 2 months. The “L.A. Story” I wrote about the fires has a 5-6% CTR and 4+ min read time, for a cost of $.03 per engaged minute. https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956590172-590T4H3Y7OJTG7NJ8D1F/Screenshot+2025-02-07+at+11.22.47%E2%80%AFAM.png Case Studies - Manzanita Cooperative - Eat Acorn https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956613898-8N29JHPL6DKEUGFNNPXN/Screenshot+2025-02-07+at+11.23.52%E2%80%AFAM.png Case Studies - Manzanita Cooperative - Acorn Recipes https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956641229-ZYHOBYWJT458LMXLPMNU/Screenshot+2025-02-07+at+11.23.11%E2%80%AFAM.png Case Studies - Manzanita Cooperative - Acorn Recipes https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956792174-SE21Q80DS6TKL0UPBPN0/Screenshot+2025-02-07+at+11.32.51%E2%80%AFAM.png Case Studies - Manzanita Cooperative - eat acorn https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956532813-R65KRDU6YP288TOXZR9N/Screenshot+2025-02-07+at+11.24.23%E2%80%AFAM.png Case Studies - Manzanita Cooperative - Fire resilience through native plants https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956827848-99W0DDP40HY21QABNII9/Screenshot+2025-02-07+at+11.24.37%E2%80%AFAM.png Case Studies - Manzanita Cooperative - climate change and your grocery bills https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956857801-WVUT06XJ71VX0HS737WD/Screenshot+2025-02-07+at+11.32.23%E2%80%AFAM.png Case Studies - Manzanita Cooperative - Eat Wild Foods https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738956897396-K9D79AIY9SFT6RAWA00G/Screenshot+2025-02-07+at+11.34.38%E2%80%AFAM.png Case Studies - Manzanita Cooperative - Native Foods with Manzanita Cooperative https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1741983653665-EQ7C7VZMQ40UXUMCP1CZ/Landowners+FB+ad+2+%28Facebook+App%29.png Case Studies - Manzanita Cooperative https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1741983621729-I2B80LM92PPS7JBO3AR9/Screenshot+2025-03-14+at+1.05.44%E2%80%AFPM.png Case Studies - Manzanita Cooperative https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1741983688053-2DKO1NSKVOYL610PRUDH/Copy+of+Rosie+the+Riveter+Squirrel+2.png Case Studies - Manzanita Cooperative https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1741983854659-87XQE3QPF8TN1LIZ8J8F/Acorn+scientist+superfood+%281%29.png Case Studies - Manzanita Cooperative https://www.thenuccio.com/case-studies/sindeo monthly 0.5 2025-02-19 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312123150-DSBQXKA3BWN4XTP41TZ5/Screenshot+2025-02-11+at+2.07.31%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312114291-DML7U98NBHKGUY7R8GNF/Screenshot+2025-02-11+at+2.09.28%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312117527-DDJJNOJLJXPQ48N2HRC8/Screenshot+2025-02-11+at+2.10.07%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312131640-0MW5VIBLDSX5WFVAUONM/Screenshot+2025-02-11+at+2.10.22%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312125047-38ZD76UIQBBXB0ANUVFP/Screenshot+2025-02-11+at+2.10.36%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312132738-UTL6W83MRF0FCR8714XR/Screenshot+2025-02-11+at+2.10.51%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312138003-9LQYOPH671CVRC3VCK2A/Screenshot+2025-02-11+at+2.11.04%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312135145-OVGEANF51E04ZSY3XZN2/Screenshot+2025-02-11+at+2.11.16%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312141267-KGVYY0XLQ872QLQV4O4R/Screenshot+2025-02-11+at+2.11.29%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312144227-G3P9UWZIW71RUJL2WGY7/Screenshot+2025-02-11+at+2.11.44%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312142915-JXORNRTKMDV0SPWVLYS7/Screenshot+2025-02-11+at+2.11.57%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312144568-HPWNNNFX9T2INZTPSCJD/Screenshot+2025-02-11+at+2.12.10%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312145787-JESYFKPP8LEQORV3D7HG/Screenshot+2025-02-11+at+2.12.21%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312146116-PJVTA84WXBA9GIQOQNK2/Screenshot+2025-02-11+at+2.12.33%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312147456-HEL6QE275EWJTDN33KL7/Screenshot+2025-02-11+at+2.12.45%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312147957-EQI8PFJKLSMEGGO0VTLF/Screenshot+2025-02-11+at+2.12.56%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312148577-YIWQ35TU0WTS7M3I2LYR/Screenshot+2025-02-11+at+2.13.07%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312149143-442GRQLOAU6I78JA3260/Screenshot+2025-02-11+at+2.13.18%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312149960-XJJC4P5O9XTPF928FD4N/Screenshot+2025-02-11+at+2.13.36%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312150627-3XGN5FZGB41J9DSB13GU/Screenshot+2025-02-11+at+2.13.47%E2%80%AFPM.png Case Studies - Sindeo https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739312151311-KVMG989ZXN3JC52RB2Z9/Screenshot+2025-02-11+at+2.13.58%E2%80%AFPM.png Case Studies - Sindeo https://www.thenuccio.com/case-studies/meltwater monthly 0.5 2025-02-11 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738977748390-I3RPN18OI9RZ303A31I2/Screenshot+2025-02-07+at+5.17.00%E2%80%AFPM.png Case Studies - Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738970928603-V64M8DZ9OPT9XSYED6EY/Screenshot+2025-02-07+at+3.28.08%E2%80%AFPM.png Case Studies - Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739309563672-DYXG0SA281PLZON06P3R/Screenshot+2025-02-11+at+1.31.46%E2%80%AFPM.png Case Studies - Meltwater - Facebook Business Essentials https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738970792171-XE2ZMRPL725GR2GPZGI0/Screenshot+2025-02-06+at+3.57.07%E2%80%AFPM.png Case Studies - Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1738970815531-9JMEBJQRGTLN2OQHYZ2N/Screenshot+2025-02-06+at+3.59.11%E2%80%AFPM.png Case Studies - Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739311034784-OBQOT5QHWP2O65XTJ6V3/Screenshot+2025-02-11+at+1.56.55%E2%80%AFPM.png Case Studies - Meltwater - Big Data Webinar https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739311230526-0KR0DZG9ECIJGW527NBN/Screenshot+2025-02-11+at+1.59.36%E2%80%AFPM.png Case Studies - Meltwater - Social Listening Across the Organization https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1739311342324-BVUWN5CC2PFTL55CC7JZ/Screenshot+2025-02-11+at+2.02.06%E2%80%AFPM.png Case Studies - Meltwater - Nonprofit Socical Media Tips https://www.thenuccio.com/writing daily 0.75 2025-04-23 https://www.thenuccio.com/writing/means-and-matters monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/c12d7bee-8ba8-42d5-b081-43483dd15a5e/Screenshot+2025-02-18+at+6.47.34%E2%80%AFPM.png Writing - Brand Publication | “Means and Matters” | Bank of the West https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/d36e4450-0f78-4820-94fc-ece3f9cfa19d/Screenshot+2025-02-18+at+6.46.21%E2%80%AFPM.png Writing - Brand Publication | “Means and Matters” | Bank of the West https://www.thenuccio.com/writing/blogsocial-ads-its-time-to-eat-acorn-again-manzanita monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/c96800e6-e965-4741-a208-5ba26b854658/Screenshot+2025-03-26+at+10.54.35%E2%80%AFAM.png Writing - Blog/Social Ads | “It’s Time to Eat Acorn (Again)” | Manzanita - Make it stand out Archaeological sites in the Middle East from 750K years ago include evidence of acorn consumption by early hominids. Some anthropologists claim that the abundance of acorn in California is why there are so few stories of famine and starvation in native Californian cultures prior to colonization. https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1743012969632-0WEWQHF97K7WYSKWR4WA/Screenshot+2025-03-26+at+11.10.16%E2%80%AFAM.png Writing - Blog/Social Ads | “It’s Time to Eat Acorn (Again)” | Manzanita https://www.thenuccio.com/writing/la-fires-and-native-plants monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1740016445450-OHKG4O6VC8HAF1F2THIR/brush+fire.jpg Writing - Article | “L.A. STORY: Hope, Grit, & a Shared Future of Abundance” | Manzanita - Make it stand out This article was first published on January 13, 2025 for the Manzanita Cooperative. Fire resilience through native plants is a key upside of prioritizing native harvests over non-native crops. We sponsored this article on Facebook and Instagram, and had a CPC of $.11, well below platform averages. Average read time was over 4 minutes. https://www.thenuccio.com/writing/exec-byline-fortune monthly 0.5 2025-03-14 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/62ed0840-445a-4d52-bb53-f328231f7c9e/Screenshot+2025-03-14+at+9.50.02%E2%80%AFAM.png Writing - Exec byline |“Why a bank CEO needs empathy to be an effective leader” | Bank of the West - Make it stand out This article was written for Bank of the West, and published in Fortune. The CEO byline program had a 75% placement rate with target publications. The goal of the executive thought leadership program was to get outside of the banking echo chamber, and into more broadly read financial and general news publications. Another piece was published in Quartz. https://www.thenuccio.com/writing/article-saving-nature-for-a-price-the-carbon-credits-conundrum-manzanita monthly 0.5 2025-04-23 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/0b93b387-0a35-484c-a8aa-7d07c921b3fb/carbon+credits+blog+post+%281%29.png Writing - Article | “Saving Nature, for a Price: The Carbon Credits Conundrum” | Manzanita - Make it stand out The natural tension between land conservation and capitalization is the central paradox in any carbon credits program. How did we get here? https://www.thenuccio.com/writing/e-book-listen-up-the-definitive-guide-to-social-listening-meltwater monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249619171-CLXPSG7OPZY8BPLWZA10/Screenshot+2025-03-17+at+3.13.13%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249168251-WNQI3WVZGOSVEURTV1ES/Screenshot+2025-03-17+at+3.00.22%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249170221-0A2947EYKXG5J08GMDWH/Screenshot+2025-03-17+at+3.00.37%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249170957-FTOBO2R3XIAZBJMAQ1KK/Screenshot+2025-03-17+at+2.59.38%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249172408-8FSIWF8BGVEXN8HQPQCR/Screenshot+2025-03-17+at+3.00.53%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249173530-5KUNTPV6Q5DJJN1ON8IQ/Screenshot+2025-03-17+at+3.01.33%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249174497-B0INQLLRCV4MF6484DOC/Screenshot+2025-03-17+at+3.01.49%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249175394-H9PO4LDK92DKOO5VUQ0O/Screenshot+2025-03-17+at+3.02.06%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249176385-V3GI9EIY2Z88137JPW3M/Screenshot+2025-03-17+at+3.02.21%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249177308-J0MPQIPLPT24WJVU1DEF/Screenshot+2025-03-17+at+3.02.38%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249178515-RCD2NGI1WSTWO0ASI3OG/Screenshot+2025-03-17+at+3.02.50%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249179671-65OPQPXAGB3M0EY2BV5C/Screenshot+2025-03-17+at+3.03.02%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249187947-5LOSNXEGORY2BKYQ2WOT/Screenshot+2025-03-17+at+3.03.24%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249186947-D2LPH93VTC2CU7V3736C/Screenshot+2025-03-17+at+3.03.40%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249193602-SS9TJSKMHF87VXKYHQ63/Screenshot+2025-03-17+at+3.04.00%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249190915-VJXLHGP2R4MHCQYOSU0X/Screenshot+2025-03-17+at+3.04.14%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249193878-OM7ATOIGYQB4TL6GWGM5/Screenshot+2025-03-17+at+3.04.28%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249195048-LYQEVJC85G113YJV7I7J/Screenshot+2025-03-17+at+3.04.40%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/1742249195291-4F8X2WKWBS573OFV4OB1/Screenshot+2025-03-17+at+3.04.51%E2%80%AFPM.png Writing - E-Book | “Listen Up: the Definitive Guide to Social Listening” | Meltwater https://www.thenuccio.com/writing/blog-post-title-two-z2kw9 monthly 0.5 2025-02-21 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/2e869889-4461-4573-b66b-c5fe128d60a7/Screenshot+2025-02-21+at+2.03.30%E2%80%AFPM.png Writing - Brand Book | Juvo - Make it stand out Click the image to read the deck. https://www.thenuccio.com/writing/the-elephant-in-the-boardroom monthly 0.5 2025-03-05 https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/b6c41ae0-06f6-41c1-bba9-eafe4cf46a25/Screenshot+2025-03-05+at+11.02.13%E2%80%AFAM.png Writing - Blog | “The Elephant in the Boardroom” | Juvo Large telcos have untold amounts of customer data, but their systems weren’t put in place to use it toward an engagement end. Their prepaid data, in particular, isn’t organized or architected in a way that foster the kinds of engagement programs on which tech marketers like me are typically measured — making it a genuinely elephantine task to innovate. This is why the GSMA, among others, are calling for partnerships between technology companies and telcos: tech companies have the nimbleness and the engineering power to both make sense of all this data and build a front-end user experience that fosters engagement (and accordingly gives the telco behavioral customer data), and the telcos have the data, the reach, and the scale to make a huge impact — both for the telco and for these consumers. https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/ed6b7ea9-57c1-49a7-85c2-9386b4b285f9/Screenshot+2025-03-05+at+10.45.02%E2%80%AFAM.png Writing - Blog | “The Elephant in the Boardroom” | Juvo - Make it stand out In highly-saturated prepaid mobile markets, churn is one of those metrics that nobody likes to talk about, and for good reason: we’ve found that some mobile network operators (MNOs) are losing up to 80% of their prepaid customers within the first 90 days. https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/4557c7ee-921b-4564-b93c-a6f2553eabbc/Screenshot+2025-03-05+at+10.56.32%E2%80%AFAM.png Writing - Blog | “The Elephant in the Boardroom” | Juvo - Operators with predominately prepaid customers are forced to offer more and more discounts or bundled services in light of the competitive and mobile usage saturation in the markets today. Without compelling customer loyalty or engagement programs, consumers rely on price and convenience to make their SIM-card purchasing decisions https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/d78208ff-c79d-4b6c-beac-d24d13f46311/Screenshot+2025-03-05+at+10.52.26%E2%80%AFAM.png Writing - Blog | “The Elephant in the Boardroom” | Juvo - Churn and ARPU are the two metrics most often used to measure the telecom business (Subscriber Acquisition Cost completing the trifecta), and yet they’re two of the most challenging for the prepaid landscape: SIM cards are commoditized to the point that “business as usual” means trying to steal customers from competitors, often at the cost of margin. This is to say that prepaid customers walking into a top-up location and seeing who has the best deal of the day is the norm here. They don’t care who that deal is coming from — and, up to this point, operators don’t often give them reason to care. This goes back to the internalized oppression around churn (“We’re going to lose most these people anyway”), and the cycle continues to repeat itself. https://images.squarespace-cdn.com/content/v1/67a3db40989b6f76e6c5f47c/6d169b96-dd2b-492c-8960-544986e21df1/Screenshot+2025-03-05+at+10.49.40%E2%80%AFAM.png Writing - Blog | “The Elephant in the Boardroom” | Juvo - Telcos will see a substantial drop-off of customers in the first 30 days, and then slightly less for the next 60. In hyper-competitive markets, telcos can lose up to 80% of their prepaid customers in the first 90 days. MNOs are paying to acquire the same customer multiple times, without knowing when that happens or who these customers are. Because the high volume of initial churn is taken as a given, nobody bothers with customer loyalty programs until day 91 of a customer lifecycle. Churn is hugely expensive: the CEO of Telefónica recently called it “the most expensive thing for a telco.” An internalized oppression has developed around churn, in the way that anyone subjected to consistent unpleasantness over time takes on as their own viewpoint: telco industry vets are taking the prepaid churn metric as a “cost of doing business” state of affairs, and often can’t believe that things can get better. This plot illustrates actual data from our telco customers: As we can see here, month one churn is roughly a third of all users. 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